Adele’s ‘Hello’ Video Director Explains The Whole Flip-Phone Thingby Erica Russell | PopCrush
Okay guys, enough already about the flip-phone featured in Adele‘s new video. We get it—it’s an outdated version of technology that brings us back to our days of MySpace Blingees and bulky first generation iPods. And yes, while we agree that the use of a flip-phone is a little peculiar considering we’re now living in the world of the Samsung Galaxy S6 Edge and iPhone 6s in Rose Gold, you’ve made such a big deal about it, that now the director of the emotional “Hello” has felt the need to offer an explanation for his creative decision.
As director Xavier Dolan recently explained to the Los Angeles Times, “I could see the GIFs on Twitter, [but] I’m like, ‘Guys, get over it. It doesn’t matter.’ But the real explanation is that I never like filming modern phones or cars. They’re so implanted in our lives that when you see them in movies you’re reminded you’re in reality,” adding, “If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.”
He also continued to explain that if you are going to focus on the meaning of something in the video, you really aught to look at the woodland phone-booth: “It says she is stranded in nature, which has regained its rights,” Dolan reveals. “It’s an element of the past. It’s much more important than the flip [phone] and trying to identify whether it’s Samsung or an AE9 or whatever.”
So there you have it, guys. Dolan didn’t want you to get distracted from the emotional narrative of the video by honing in on modern branded technology, so instead he chose to use an outdated nostalgic technology that wouldn’t distract viewers quite as much.
Except… it actually did distract viewers even more since it was such an unusual choice for a modern music video and now there are a million GIFs and memes and tweets about it and OH GEEZ, JUST FORGET IT, I’M HANGING UP NOW.
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