Watch Benedict Cumberbatch Get Eaten Alive (Sort Of)

by | PopCrush

Okay, maybe “alive” is a bit of a stretch. But Benedict Cumberbatch — well, a life-sized chocolate replica of the handsome British heartthrob — definitely gets gobbled up in the video above.

“The Chocolate Cumberbatch Temptation Experiment” features the towering sculpture, lovingly dubbed “Chocobatch,” erected in a bustling London shopping center. Passersby of all ages (and species!) sidle up to the figure for a closer look — and in some cases, a lick, kiss or a nibble. It goes without saying how entertaining it is to watch old ladies lick the arm of a very public work, or to see dogs sniff at his feet and precocious kids snap off those candy-coated figures.

The sculpture was created to promote UKTV’s drama-focused network (which will be called Drama, natch), according to TIME.

The fact that the new husband and expectant dad’s likeness is creating such a buzz is really no surprise. For one thing, his chocolatey transformation coincided with Easter. For another, the chocolate was in the shape of Benedict Cumberbatch, who, in case you haven’t noticed, is an Academy Award–nominated hunk.

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NEXT: CHOCOLATE BENEDICT CUMBERBATCH IS DELICIOUSLY TERRIFYING