Jessia Alba’s Honest Company Hit With Consumer Lawsuit, Actress Fights Back With Statementby Erica Russell | PopCrush
Jessica Alba is under fire after a consumer lawsuit has been launched against The Honest Company, Alba’s non-toxic household goods brand that focuses on ethical consumption and natural products. Unfortunately, some are claiming that the company isn’t so honest, after all.
A class action lawsuit for $5 million was filed against the company this month, claiming that certain “products described as ‘natural’ actually contain synthetic chemicals such as Methylisothiazolinone and Phenoxyethanol, both synthetic preservatives, Cocamidopropyl Betaine, a synthetic surfactant, and Sodium Polycrylate, a petrochemical-based additive.” The suit also claims that many products, including a sunscreen that many other costumers have complained about on review sites online, are being “deceptively and misleadingly labeled and marketed.” Yikes.
But Alba isn’t taking the lawsuit lightly—nor is she taking it sitting down, fighting back against the allegations with this personal statement in defense of her company’s integrity:
“Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family. In fact, prior to launching The Honest Company, I began lobbying Congress to require that ingredients used in everyday products are tested for safety prior to entry into the marketplace. I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love. We believe that consumers deserve to know what’s in their products—whether it’s diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product – not because we have to, but because it’s the right thing to do.”
Only time will tell how this one plays out, but for now we’ll give Jessica the benefit of the doubt!
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