Miley Cyrus is Collaborating with MAC Cosmetics to Benefit AIDS/HIV Fundby Ali Szubiak | PopCrush
— Miley Ray Cyrus (@MileyCyrus) October 29, 2014
Like many celebrities before her, Miley Cyrus has decided to partner with MAC Cosmetics to release a new, Miley-inspired lipstick shade. But what first seemed like your everyday celeb collaborative effort to sell some lipstick and turn a profit — not that there’s anything wrong with that! — has turned into something more.
Taking a page out of Lady Gaga‘s book, Miley took to Twitter to make the announcement today (Oct. 29) that all proceeds from her Viva Glam collaboration will go directly toward the MAC Aids Fund — a fund dedicated to helping those directly dealing with HIV and AIDS. Check out her tweet above!
Miley is no stranger to using her huge celebrity platform to bring awareness to important and serious causes. Earlier this year she had a homeless fan accept her MTV VMA Award on behalf of the millions of runaways and homeless youth in the country, bringing awareness to the homelessness problem so often ignored.
We commend Miley on the collaboration and on her efforts to shed light on so many things that oftentimes go unnoticed in the celeb realm. Look out for her Viva Glam collection in early 2015!
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