NF Pleads For Another Chance in ‘Wait’ Video: Premiereby Matthew Scott Donnelly | PopCrush
Just as easily as a relationship can take shape, it can be reduced to rubble, and hip-hop artist NF is all too familiar with the hell of love lost.
In the Michigan native’s video for his latest, “Wait,” he tries to salvage a connection that’s slipping through his fingers, and in the clip—featured above—he paces around a darkened hotel bedroom, hoping to stumble upon some kind of answer. An answer, unfortunately, seems tough to come by.
“Call your phone and apologize / There’s gotta be a way we can make this right / We can make this right,” he pleads, as footage of his agony is paired with a woman who’s suffering all the same miles away.
NF (real name Nate Feuerstein) offers hints of 3OH!3 across the song’s chorus, but the stormy production is slower and a bit more considered. More importantly, it’s sincere, and the artist has made it his business to remain transparent—his lyrics tackle being abused, dealing with anger issues and losing his mother to a drug overdose.
And the genuine touch is certainly catching on. NF’s “Intro” was featured on a promo for FOX’s massively successful Empire and his “Wake Up” earned a spot on Monday Night Football and Chicago PD plugs. Plus, his “All I Have” video has notched more than 1.2 million views and nearly 50,000 fans are following his every move on Facebook.
Check out the full video above, and tell us what you think of NF’s “Wait” in the comments.